Staying Organized and Marketing Yourself as a Dance Professional

Hi everybody!

As you all know, I am trying to break into the dance industry as a professional performer and as a respected dance educator. I’ve been learning as I go, and it has been so hectic trying to stay organized on top of all of my responsibilities as a dancer in two companies, and a teacher at four different studios. I will share with you the ways I’ve found to be most effective in keeping my life together! ❤  These tips are focused for dancers, but are helpful for any young professionals trying to break into their own industries!

1. KEEP A BINDER, AGENDA PLANNER, & JOURNAL ON HAND ALL OF THE TIME

This one is a biggie. I cannot tell you how helpful each of these resources are. My binder separates my paperwork for all of my studios. It organizes my class rosters by day and time, separates costume pictures for recital dances, and allows me to keep track of employee agreements and contracts. Furthermore, the binder allows me to keep a portfolio of different class combinations, barre for each level of ballet I teach, and choreography. The agenda planner obviously helps me keep track of commitments, auditions, teaching, private lessons, and rehearsals.

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My journal helps me keep track of all of my ideas for my classes, for my blog, and allows me to create to-do lists. With all of your paperwork organized, you will not only thank yourself for keeping your life in order, but you will appear organized to your employers and directors, and appear as though you take your job seriously (which you should), which is a win for both parties.

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2. KEEP COPIES OF YOUR PERFORMANCE BILLS, RESUME, AND HEADSHOT

I cannot stress ENOUGH how important this is. If you don’t keep track of your performances or choreography showcases, how can you prove to future employers or directors these events actually happened? Also, keeping copies helps you create a precise CV/resume – performance bills usually have choreographer names spelled correctly, and include the name of the piece you danced in, the music, and the names of the other dancers you performed with. This information is pertinent for networking with other dance professionals and creators in the field, and pertinent for updating you’re own CV.

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Keeping extra copies of your headshot and resume is helpful if you have a lot of back-to-back auditions or workshops you’re attending. Sometimes workshop teachers will ask for participants’ headshots and resumes, and having extra copies readily available will only be beneficial to you and to the hiring directors! You never know who you’re going to meet!

3. MAKE BUSINESS CARDS MARKETING YOURSELF AS A PROFESSIONAL

Okay, a lot of dancers (especially emerging professionals) don’t believe they need business cards since dance is not necessarily an “office job”. However, that is actually false! Dance is a business, and a small fraternity at that. I decided earlier in the summer to make business cards for myself and for my blog/Etsy shop. I figured it couldn’t hurt to have them on hand since I was securing a lot of studio jobs and auditions.

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Low and behold, at the dance festival I performed in (see First Professional Performances – I Can’t Believe This Is Real Life), one guy from another company who performed in the show gave me his card and asked me for mine!! Luckily, I had them on hand to distribute! Again, YOU NEVER KNOW WHO YOU WILL MEET! Whether or not these dancers are in the same dance genre as you, networking is so important, and you never know how these people could influence your career later down the line.

4. MAKE A FREE WEBSITE PORTFOLIO DOCUMENTING YOUR DANCE EXPERIENCE

The internet and WordPress are a great way to advertise yourself for free! I use WordPress.com for my blog, and for my professional dance website. Check it out at juliakathryn.dance. You can use one of the readily made templates, and customize it to your liking. You can include a copy of your resume, your dance reel, dance photography, highlight important workshops or dance experiences, and more!

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Furthermore, you can buy a web domain and link it to your free website, so when people search for your site, you have a professional domain to go with it. I bought a few domains and linked them to my free WordPress website from GoDaddy.com. This online portfolio you can link in the signature of your emails, put on your business cards and resume, and you can put it on your social media to direct followers to your professional work.

This concludes my top tips for staying organized and marketing yourself as a dance professional. All of these resources are also cost effective – my planner was $5 from Wal-Mart, the journal was a gift so it was free, the binder I already had with dividers from college, the website is free, my business cards cost about $10 for 100 of my dancer ones, and $15 for my blog ones (because they are square and printed front and back), costing me bout $25 before tax and shipping. My website domains with discounts for a year of ownership was $41 for three domains. An 8inx10in headshot print out costs about $3 from Walgreens.

I hope you enjoyed my top tips! I didn’t realize how important the business side of the dance world was until I graduated college, but these resources have helped me land a lot of jobs in the last six months!! 🙂 I hope they continue to do me well in the months ahead, as I try to break further into this industry as a young professional.

What are your favorite ways to market yourself? Have you tried any of these resources? Let me know if this was helpful!

xoxo

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